Towards Branding Uzbekistan’s Leather Products

12.06.2025

Towards Branding Uzbekistan’s Leather Products

The “Made in Uzbekistan” exhibition in Baku is opening new doors not only in industry and manufacturing, but also in public relations and brand development.

Within the framework of the event, the O‘zcharmsanoat Association and its member enterprises held negotiations with PIARMAN, an international PR agency specializing in marketing and strategic communications.

PIARMAN offers modern digital and strategic communication solutions. Under the slogan “Makes You Known”, the agency helps businesses increase their public visibility, enhance brand value, and build effective media relations.

During the meeting, the parties discussed potential cooperation in strengthening the international image of Uzbekistan’s leather and footwear exports, promoting them in global media, and developing a strong digital presence.

PIARMAN presented its services, including briefings, media campaigns, influencer marketing, corporate social responsibility strategies, and PR events — all aligned with international standards.

Uzcharmsanoat